Mobile devices now account for 60% of web traffic. Even more critical? Of consumers who performed a local search on a smartphone, 50% of them visited a store within 24 hours. Clearly, it has become imperative that small business websites can be easily accessed on mobile devices. And this is one instance where small businesses […]
Most marketing experts agree that small businesses should be marketing through social media … but they also agree that not every business needs every social platform. The top five benefits small businesses garner from participating in social media marketing are: Brand recognition Brand loyalty More conversion opportunities Better customer service Improved SEO With mobile shaping […]
Is your website ever really finished? If you’d asked that question 10 years ago, the answer would be a resounding yes. Back then, just having a website was more than enough to establish your web presence. But now, things have changed. As websites increasingly become the “face” of many businesses, and are often the first […]
You’ve decided to build a new website and spent some time researching the best approach. And you’ve found it! A DIY website sounds like the fastest, cheapest way to get your website off the ground. It’s clearly the best choice … right? Unfortunately, DIY websites often present serious obstacles. In most cases, business owners set […]
For quite some time, Google has been the established “Big Brother” of the Internet. Changes in Google search algorithms can have a serious impact on how easily your website can (or cannot) be found. That’s why their recent update has so many website owners in a tizzy — because as of April 21, Google’s newest […]
Imagine this: You’re a small business owner with a modest but well-performing company. Your business is mostly local and you have just enough clients to make a decent income without having to struggle to keep up with orders. You’re happy with how your business is performing and you don’t feel the need to grow any […]
When first navigate to a website you’ve never seen before, how long does it take for you to form a first impression? A minute? Maybe 30 seconds? Try two-tenths of a second. Yep. You read that right. According to eye-tracking research conducted at Missouri University of Science and Technology, it only takes two-tenths of a […]
How many of you have watched infomercials on TV? Don’t feel guilty — of course you have! There’s something irresistible about seeing that chopper turn an onion into mince without a tear … or that vacuum transform into a steam machine. What’s the one thing that you can always count on in an infomercial, regardless […]
Picture this: You’re running errands — picking up kids, getting groceries, rushing to coach soccer, and then going back to the store because you forgot dog food. You still need to get dinner on the table, and have decided to call in an order to a local restaurant. How do you find them? According to […]
You understand that SEO is important — no, critical — to bringing new prospects and customers to your business. The only problem? Convincing your boss that the cost is worth it. Regardless of whether you’re a small, local business or a midsize organization operating over a wider region, cost is a major consideration when undergoing […]