5 Ways to Get Visitors to Convert

How many of you have watched infomercials on TV? Don’t feel guilty — of course you have! There’s something irresistible about seeing that chopper turn an onion into mince without a tear … or that vacuum transform into a steam machine.

What’s the one thing that you can always count on in an infomercial, regardless of the product they’re selling? They constantly ask you to call. Every minute or so, the number flashes on screen and the announcer says, “Hurry! This amazing offer is only good if you call now!”

That call to action is an essential part of every marketing program, and it’s especially critical to include appropriate CTAs on your website.

CTAs — often in the form of a button or graphic link — should use clear, concise language to encourage the reader to take a certain action. A successful CTA will take the viewer to a landing page that thanks them for their time and for submitting their information. Then, it delivers what the viewer expected to receive — whether that is a whitepaper, product demo, or a direct connection with your business.

However, unlike the CTAs in your favorite infomercial, not EVERY CTA’s purpose is to beg your visitors to “buy now.” CTAs can also be used to accomplish other business tasks:

• Generate leads — When a visitor comes to your website looking for information, turning them into a lead is the first step in their journey towards a sale. A CTA can provide them with additional helpful content and give you access to their contact information so that you can follow up.
• Add to your mailing list — Although a visitor may not be ready to commit to your product or service, adding them to your email list can keep your brand top of mind. A subscription CTA will help you grow your audience of potential leads.
• Increase registration for an event — Looking to raise awareness about an event your business is hosting? A CTA can inform visitors of the details and invite them to attend.
• Take visitors to the next step — A single CTA does not guarantee a sale — but a series of CTAs can guide the visitor from awareness of your company and the products and services you offer to consideration and finally to the decision to commit their business to you.
• AND, of course, close the sale — A friendly and clear CTA can give visitors the confidence they need to take the next step and contact your sales people.

Keep in mind that CTAs are not one size fits all. Be sure that every CTA is related to that website page’s content and relevant to your target audience’s needs.

CTAs are more than just a sales pitch. They are a way for you to connect with your website visitors to find out how you can meet their needs.

Are you asking for the right actions from your website visitors? Let’s review together. Contact us directly online, by phone at 800-898-9034, or by email at request@bluematrixmedia.com.