A Great Website is Never Finished

Is your website ever really finished? If you’d asked that question 10 years ago, the answer would be a resounding yes. Back then, just having a website was more than enough to establish your web presence.

But now, things have changed. As websites increasingly become the “face” of many businesses, and are often the first point of contact with potential customers, it has become essential to continuously make changes and improvements. You business is constantly evolving — shouldn’t your website be, too?

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More than a static tool

Think of it this way: Whenever you come up with a great marketing strategy for your business, do you say “Wow, this is great! Let’s never change it!” and keep using that same strategy forever? Probably not. As customer needs and preferences change over time, you adjust your marketing campaigns, or come up with new ones, so you can continue to bring in more prospects and clients.

Your website is the same. A stagnate website that never changes will lose customer appeal and will not be effective enough to engage new visitors. Just like the other facets of your business, your website needs to change and grow over time.

A change for the better

Revamping your website isn’t just vanity — it is a strategic business move. In particular, these constantly evolving variables make it important to regularly review and revise your website.

• Website design trends — Remember what websites used to look like back in the 90s? Website trends are always changing, and a 5- or 10-year-old website will look dated even to the untrained eye. Modern Web design proves to customers that you understand and adapt to changing technology.

• Google algorithm changes — Search engine optimization is a top priority for businesses who want to be discovered by new customers, but the requirements for good SEO are always changing. Making website adjustments whenever there is a major SEO change can save you from an unwanted search rank penalty.

• Major company changes — Is your company rebranding? Or offering a new product line that may appeal to a different demographic? Your website should change both visually and contextually to match this new direction.

• Consumer preferences — Customers are your top priority, so when their Internet browsing preferences change, you should take note. Are they interested in long-form articles or would they prefer an easy-to-scan infographic? Appealing to their preferences will make customers more willing to spend more time on your website.

Websites are valuable tools that often serve as the face of your business. Just as you regularly change and adjust your other marketing efforts, you should devote equal attention to your website. But you don’t have to do it alone! An outside perspective from a marketing and web services expert can be just what you need to make changes for the better.

In the end, you’re website is never truly finished … and that’s a good thing!

[cta]Want to refresh your website without breaking the bank? Contact BlueMatrix directly online, by phone at 800-898-9034, or by email at request@bluematrixmedia.com.[/cta]